In the modern society, the awareness of images is affecting the body-related consumer behavior through mass media
such as TV and internet, and SNS that has grown explosively with the wide availability of smartphones. As a consequence,
the demands for aesthetic treatments by patients who wish to improve their inferiority complex are increasing. Patients
who want aesthetic treatments display more active inclinations than those receiving general treatments, and have the
expectation for the improvement in images along with the anxiety over potential functional problems and satisfaction
about the outcomes. In the consultation of the patient of aesthetic case, the basic starting point is that the surgeon and the
patient recognize improvement points that the patient expects through the aesthetic treatment. The consultation starting
from the viewpoint of the patient proceeds in a way that the consensus is reached through the medical approach, eventually finding the balance between ideals and naturalness. The consultation process from the initial meeting is established at each stage of treatment, at which the consultation is correctly recorded and shared by the surgeon and the care staff. In addition,the consistent policy is implemented from the initial consultation through to the maintenance care. Together, these will result in the consultation based on the true communications leading to the outcome that satisfies the patient, the surgeon and the care staff, rather than the one that gives the patient an unfounded hope and leads to the unsympathetic outcome.
This article introduces the consultation strategy for patients of aesthetic case based on the sympathy with them through
cases of aesthetic treatment by type.
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